Date: 16th September 2006 at 1:55pm
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How much do YOU spend on following the Owls through thick and thin? A recent survey carried out by Virgin Money found that the most dedicated football fans spend nearly £100,000 in a lifetime.

Wednesday fans are undoubtedly one of the most loyal sets of fans in the Championship, if not the whole of England, after seeing the club they love fall from grace to the lowly depths of League One mediocricy in a matter of seasons.

But are some fans being priced out of watching the club, and the sport, they love?

According to the survey, almost £20,000 will be spent on season tickets and £11,600 on away tickets and cup matches. Fans can expect to spend £1,310 a season in total on match tickets and club merchandise – or £68,120 over 52 years.

And even armchair fans, you know, the one’s that go to Cardiff but don’t bother turning up for the ‘ordinary’ home matches (We know it’s not all of you!) can expect to splash out almost £15,000 over a lifetime of watching football in the comfort of their own home. Typically, TV sports packages and magazines will cost the armchair fan around £283 a year.

Although the dedication of some fans is unrivalled, is it really fair for the regular, working class fans to be priced out of watching the club they adore? Not according to Football Supporters’ Federation chairman Malcolm Clarke.

‘The live match-going fan is football’s lifeblood. Without them the millions from broadcasters and sponsors simply won’t materialise. We need a new deal for the match-going supporter.’ he said.

Average British football ticket prices are currently around the £30 mark, with teams like Chelsea Arsenal and Manchester United leading the way in the Premiership. Yet in Italy and Spain’s top divisions ticket prices start at around the £10-£12 mark, with prices in Germany even lower at £7-£8.

Do you think it’s time clubs cut ticket prices? Can’t afford to watch your beloved Owls and want to vent your opinions? Have YOUR say on the official Vital Sheffield Wednesday message board by CLICKING HERE